A gestora está a fazer um percurso profissional distinto de uma das empresas mais prósperas do sector logístico internacional. Para ela, a crise provocada pela Covid-19 trouxe também uma “avalanche de oportunidades” que nem todos souberam “agarrar”.
2020 foi um ano de muitos desafios para a maioria das empresas angolanas. Como é que a DHL reagiu a este novo contexto?
A DHL foi impactada positivamente pela pandemia, pois, com ela, veio uma avalanche de oportunidades que soubemos agarrar e, desta forma, dar soluções aos clientes que outrora não batiam à nossa porta. Tivemos um crescimento de 40%, por meio de tecnologias bem desenvolvidas, equipas estruturadas, com foco total no cliente e na resolução de problemas que adicionassem valor, apesar do cenário de dificuldades.
Que desafios o novo contexto representou para a área em que a DHL actua, considerando o encerramento de empresas em 2020, muitas delas bem estabelecidas no mercado nacional?
Os desafios foram muitos e tiveram resultados negativos e positivos no mercado nacional. Os negativos foram o desaparecimento de muitas empresas e os positivos, as novas iniciativas de muitas outras que surgiram, inovaram e criaram oportunidades de negócio, principalmente no mercado digital.
Como foi lidar com o sentimento de insegurança, ao mesmo tempo que precisava de transmitir confiança, não apenas aos clientes, mas também à sua equipa de trabalho?
Fomos apanhados de surpresa e obrigados a nos reinventarmos e adaptarmos. Lidar com a nova realidade foi difícil. Foi preciso criar medidas de segurança e apoio para as equipas de trabalho, bem como capacitar as pessoas e optimizar as ferramentas, o que deixava o cliente mais seguro em momentos de tanta incerteza.
Leia o artigo completo na edição de Fevereiro, já disponível no aplicativo E&M para Android e em login (appeconomiaemercado.com).
“DHL has been positively impacted by the pandemic”
Daniela do Rosário Martins is from Luanda and holds an undergraduate degree in Business Management from Gregório Semedo University.
She is responsible for the Commercial Division of DHL Angola, one of the most successful companies in the international logistics sector, where Daniela is pursuing a distinguished career. According to her, the crisis caused by the COVID-19 also brought “numerous opportunities”, but not everyone took advantage of them.
2020 was a year of many challenges for most Angolan companies. How did DHL react to this new environment?
DHL was positively impacted by the pandemic since it brought numerous opportunities. We have grabbed them in order to offer solutions to customers that had never looked for our services in the past. We had a 40% growth, thanks to the well-developed technologies and structured teams, completely focused on the customer and solving problems that added value, despite the challenging scenario.
What challenges did the new environment brought to the business segment where DHL operates, considering that several companies shut down in 2020 – many of them were very well established in the national market?
Many challenges have had negative and positive impacts on the national market. The negative impact was the demise of several companies, whereas the positive impacts were the new initiatives of many other companies that have emerged, innovated and created business opportunities, mainly in the digital market space.
How did you deal with the feeling of insecurity when, at the same time, you needed to build the confidence of both your customers and working team?
We were taken by surprise and forced to reinvent and adapt ourselves. Dealing with the new reality was difficult. We had to put in place safety measures and support our working teams. We also had to train our personnel and optimize our tools, which boosted customers’ confidence in moments of too many uncertainties.
Read the full article in the February issue, now available on the E&M app for Android and at login (appeconomiaemercado.com).
