A manutenção dos preços contratualizados foi a estratégia da Guara para salvaguardar o interesse dos clientes em 2023, ano económico desafiante, segundo José Manuel Pinto, director-geral daquela empresa ligada à gestão urbana, resíduo e ambiente, à E&M.        

Apesar de ser um ano economicamente conturbado, face à alteração cambial e à alta de inflação, a Guara (afirmou) consolidou a posição no mercado, inclusive pôde criar oportunidades e atrair novos clientes.

Os dois fenómenos anómalos à economia, principalmente a inflação (continuou), impactaram nos custos operacionais da respectiva sociedade que emprega mais de 100 trabalhadores. Ainda assim, aquela organização manteve os preços pelos serviços prestados.      

“Tentámos ser mais eficazes e eficientes possíveis, reduzimos os custos directos e indirectos, de forma a manter as nossas margens com menos custos e não mais proveitos, relativamente aos clientes”, disse o director-geral da empresa, também presente na vila do Soyo, província do Zaire.  

Embora a estratégia tenha resultado na redução dos proveitos, foi considerada uma vitória para aquela empresa, como declarou José Manuel Pinto à E&M, pelo facto de se conseguir alcançar o objectivo empresarial traçado sem incrementar o sobrecusto.

Leia o artigo completo na edição de Dezembro, já disponível no aplicativo E&M para Android e em login (appeconomiaemercado.com).

Guara prioritizes client portfolio in 2023

Safeguarding the customer's interest to the detriment of profits has allowed Guara to strengthen its position in the market. However, it promises to change the cost of its services if the price of diesel increases in 2024.

Speaking to E&M, José Manuel Pinto, managing director of the urban waste and environmental management company, said that maintaining the contracted prices was Guara's strategy for safeguarding its clients' interests in 2023.        

Cording to him, despite the economically challenging year, due to the exchange rate change and high inflation, Guara consolidated its position in the market, and was even able to create opportunities and attract new customers.

The two economic anomalies, especially inflation, had an impact on the operating costs of the company, which employs more than 100 people. Even so, the organization has not changed the prices of its services.      

"We've tried to be as effective and efficient as possible by reducing direct and indirect costs in order to maintain our margins with fewer costs, not more profits, in relation to our clients," said the managing director of the company that also operates in Soyo, Zaire province.  

Although the strategy resulted in a reduction in income, it was considered a victory for the company, as José Manuel Pinto told E&M, because it was able to achieve the business goal without increasing overheads.

Read the full article in the December issue, now available on the E&M app for Android and at login (appeconomiaemercado.com).